So, here’s where we’re at – an update of sorts.

Time away is what I needed, to figure out what I stand for, and how I’m going to go about it.
The reality is that business, as a tool, isn’t a magic lamp – you don’t just rub/blog it and have good things happen. You have to focus on what you want, and actively work towards those ends.
What I’m really seeking is a way to draw people to me, people who want what I can offer, who can see the value of what I’m offering and are prepared to pay for it. Just blogging here isn’t really serving that purpose. In short, like many others, I want blogging to move me in the direction of financial abundance, while allowing me to maintain ‘the good life’ I currently live.
I believe, one hundred percent, in the power of blogging as a business and branding tool; however I realised I wasn’t using it right, wasn’t walking the walk I was talking about. So, I’m making a bunch of changes.
I’m moving more along the lines of blogging-for-business rather than blogging-as-business.
Firstly, I’ve got two ventures in which I’ll be using blogging to my advantage – Bloghaus and Traits.
Bloghaus is the starting point of a venture I’ve had in mind for a while – in a way, something I’ve been obliquely working towards for the last year or so. As is appropriate for a weblog hosting service, it’s built 100% on Wordpress, and uses some of the ‘CMS lite’ functionality included in that. That’s also where I’ll be shifting my ‘blogging about blogging’ content to.
The idea behind Bloghaus is that, although using Wordpress is easy, setting it up can be quite daunting for non-technical folks. While the free services like Wordpress.com, or the installations included as ‘one click installs’ on some hosting packages work perfectly well, they offer a limited range of themes and plugins, less opportunity for personalisation (custom themes and plugins, for example).
Bloghaus offers a wide range of themes and plugins – and I intend to grow that list over time. Because the installations are centrally managed, it’s easy for me to keep them up to date and sufficiently secure – both the core wordpress installation, and the plugins.
I could rabbit on about the ideas I have for hours – but I won’t – if you’re interested, subscribe to that feed over there, and I’ll talk your ear off for hours. Well, maybe minutes… but more often :)
Now, on one side, Bloghaus is doing myself out of work – it’s making easier/faster the stuff that I’ve been charging by the hour for. On the other side, it should (I hope) attract a higher volume of people, make my life a bit more interesting, and maybe even leverage me a bit more work of the consulting type. We’ll see about that.
The other site is Traits, the new photography and makeup business that I run with my wife (I do the photos, she does the makeup). Currently, it’s a fairly plain and boring site HTML based site, but there’s a wordpress one in the works, that uses a really cool gallery plugin I’ve found, and will allow both my wife and I to have blogs as part of the site (on Makeup and Photography, respectively). There’s a couple more things I want to figure out before I make that one live, but it’s coming along nicely – I’ll be sure to announce it here when it’s live and tested.
We’ve got another venture in the works as well, but that will only be Wordpress temporarily since there are some things it can’t do that we’re looking for, but more on at at the time.
This blog will go back to being about everything and nothing, stuff that interests me, and possibly only of interest to folks who know me. Possibly of interest to other folks as well, we’ll see about that.
Lastly, there’s another blogging venture under way – probably never going to be very profitable, but should be fun. I’ll be anonymous there, so I won’t be linking to it :)
So. Big changes, a lot on my plate, and keeping me active and busy. I like it!
…In Which Your Author Breaks A Rule for a Worthwhile Cause