Maybe you should fire that customer?
This post, by the CEO of Homestead.com (Maybe you should fire that customer?) has caused a bit of a furor. Partly in comments, many of them from Homestead customers, partly around the rest of the ‘net.
The problem, as I see it, isn’t what he says. It’s how he says it.
“Firing” a customer is a negative. The whole concept is negative. It’s bad, it’s rejection, it’s just plain nasty.
That’s not to say you shouldn’t do it sometimes – but you can be nice about it. But before you do that, you can see if you can maintain the relationship while declining the business.
I’ve got some sort of metaphor floating around in my head, where I compare a business relationship to a romantic one. In either case, you’ve done stuff together, it’s worked, you’ve decided to carry on doing stuff together. One partner suggests or requests something the other doesn’t want to do (for some perfectly valid reason. Let’s say, kinky BDSM, or a trip to Alaska. The other declines, gracefully. It doesn’t have to mean the end of the relationship.
If you have good reasons for not wanting to do something (“BDSM just doesn’t work for me, I don’t enjoy it.”, or “I hate the cold”), you can suggest an alternate (“how do you feel about hersheys and feathers?” or “What about Tahiti?”).
Of course, if a relationship isn’t working, if the partners want too many different things, then it may be time to move on. But let’s call it a break up. A moving on. A growing apart. Let’s tinge it with regret, rather than anger. Let’s consider it carefully, be rational about it, and share the reasons.
We’re not working together now, but let’s still be friends. Hey, what about that friend of yours from out of town? Is she looking for someone to….
… you can fill in the blanks there, I’m sure.
[via Instigator Blog - thanks Ben!]
Uncategorized